Naturamia, a brand of the Levantina Group, world leaders in the stone sector since 1959, has repositioned its brand and unveiled a new corporate identity to reinforce its unique commitment to nature. Aware that brands are the experience they convey, the company has created a new slogan, Inspiring & Evocative, which “seeks to convey the amazing ability to bring nature into interiors,” explains Eva Blanco, Levantina Group ‘s CMO.

New corporate identity

“With this rebranding, our main objective was to bring to the outside world what is already our brand,” she continues. In all its collections, Naturamia places the beauty of the original stone above all other attributes. Its creations based on granite, magma cooled under the earth’s crust, or quartzite, quartz subjected to extreme conditions, are nature itself and the best proof that the power of the original stone and nature are the brand’s red thread.

The success of Naturamia is due to the company’s vision of placing nature at the heart of all its developments, so that the incorporation of the original stone into the home can create a more welcoming and healthy environment. In short, what the Levantina Group brand intends or does is to give you the opportunity to literally bring a “little piece” of nature into your home. This is the only way to bring this essence into the home, creating inspiring and unique spaces that are both practical and functional. “Because there is nothing more sustainable than nature itself and a millenary original stone that lasts a lifetime and ages with you,” says Eva Blanco.

Naturamia’s new trends and proposals

Naturamia’s new trends and proposals coincide with the rebranding and fit in perfectly with a new commercial trend (driven by demand) to seek the natural as part of our lives, taking advantage of its undeniable properties as a generator of well-being. All in all, these “natural” centres in the home contribute to wellbeing, peace and relaxation, creating spaces that are perfect for reconnecting at a sensory and emotional level.

The textures and colours chosen by Naturamia for its new collection are characterised by their richness, with a preponderance of shades of light and dark grey, broken white, vanilla, ivory and black, interspersed with flashes of metallic, ochre and greyish blue. The overall effect is a unique palette designed to evoke the essence of nature. On the other hand, this ‘natural’ approach does not preclude the creation of surfaces with exquisite aesthetics and high functionality.

Levantina Group and Naturamia

In addition, Naturamia has a very special seal: the Levantina Group, world leader in the stone sector since 1959, with a great legacy and heritage. This means that the collection is backed by a company with almost 70 years of experience in the sector. This can be seen, for example, in the quality of the materials sourced from the Group’s mines around the world and in its constant innovation in creating beautiful and functional products: the surfaces are treated with a bacteriostatic and stain-resistant treatment developed by the company, making them highly resistant to high temperatures, easy to clean (and difficult to stain) and preventing the formation of bacteria.

COMMITMENT TO NATURE

The Levantina Group, and with it Naturamia, also stands out for its concern for the environment. After all, a company committed to nature understands that its purpose must be to care for the environment. For this reason, all the processes used to extract and process the sheets are sustainable. Naturamia’s new image also aims to communicate this guiding principle of the company, which is present in the essence of each product, and to reinforce the commitment to excellence and quality that has made the brand famous since its creation. “This is our commitment, because if we want to continue enjoying nature, it is essential that we respect it and take care of it,” concludes Blanco.